In terms of market share, Adtegrity is clearly lagging behind, losing to Total Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Adult and 38 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 21 other categories.
Adtegrity is leading in most countries, including United States, Russia, United Kingdom, India and 18 other countries.
Total Media is leading in Israel, France, Canada, Finland and 5 other countries.