In terms of market share, Adtegrity is clearly lagging behind, losing to Total Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 42 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 22 other categories.
Adtegrity is leading in most countries, including United States, India, Canada, Germany and 17 other countries.
Total Media is leading in Israel, United Kingdom, Algeria, Ethiopia and 3 other countries.