In terms of market share, Adtegrity is clearly lagging behind, losing to Total Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 42 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Career & Education and 24 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, Turkey and 19 other countries.
Total Media is leading in Israel, Mexico, Germany, Switzerland and 5 other countries.