In terms of market share, Adtegrity is clearly lagging behind, losing to Total Media in all segments.
Adtegrity has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Real Estate and 43 other categories.
Total Media is leading in People & Society, Religion & Spirituality, News & Media, Gay, Lesbian, & Bisexual and 23 other categories.
Adtegrity is leading in most countries, including United States, India, United Kingdom, France and 11 other countries.
Total Media is leading in Israel, Brazil, Australia, Germany and 8 other countries.