AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 86 other categories.
AdTotal is leading in Fashion & Modeling and Basketball.
AdTiger is leading in most countries, including Germany, Switzerland, Albania, Austria and 23 other countries.
AdTotal is leading in Poland, China, Croatia, Ireland and 2 other countries.