Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Sports and 58 other categories.

2 AdTiger is leading in Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 51 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 38 other countries.

2 AdTiger is leading in Austria, Switzerland, Albania, Russia and 6 other countries.