Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Music & Audio and 75 other categories.

2 AdTiger is leading in Business & Industry, People & Society, Marketing & Advertising, Health and 33 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 50 other countries.

2 AdTiger is leading in Germany, Austria, Albania, Israel and 3 other countries.