Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdTiger is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 110 other categories.

2 AdTiger is leading in Health, Computer & Electronics, Software, Reference and 28 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 63 other countries.

2 AdTiger is leading in Germany, Albania, Turkey, Russia and 5 other countries.