Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 123 other categories.

2 AdTiger is leading in Computer & Electronics, Software, Pets, Pets & Animals and 23 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 78 other countries.

2 AdTiger is leading in Germany, Albania, Japan, Tunisia and 3 other countries.