Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 132 other categories.

2 AdTiger is leading in Software, Pets & Animals, Pets, Restaurants & Delivery and 19 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 84 other countries.

2 AdTiger is leading in Germany, Albania, Timor-leste, Luxembourg and 4 other countries.