Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 67 other categories.

2 Mercent is leading in Shopping, Clothing, Home & Garden, Sports and 48 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, India and 40 other countries.

2 AdTiger is leading in Germany, Austria, Albania, Switzerland and 15 other countries.