Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 8 other categories.

2 AdTiger is leading in Games, Arts & Entertainment, Community & Society, Reference Materials and 6 other categories.

Geography

1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 37 other countries.

2 AdTiger is leading in Germany, Austria, Bulgaria, Switzerland and 4 other countries.