Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTiger is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 63 other categories.

2 Mercent is leading in Shopping, Clothing, Coupons, Career & Education and 50 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Portugal and 47 other countries.

2 AdTiger is leading in Germany, Austria, Switzerland, Spain and 19 other countries.