AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 69 other categories.
Open AdExchange is leading in Real Estate, Law & Government, Newspapers, Performing Arts and 9 other categories.
AdTiger is leading in most countries, including Germany, Austria, Switzerland, France and 22 other countries.
Open AdExchange is leading in Denmark, Sweden and United Kingdom.