AdTiger is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Marketing & Advertising and 68 other categories.
Open AdExchange is leading in Real Estate, Newspapers, Law & Government, Jobs & Employment and 9 other categories.
AdTiger is leading in most countries, including Germany, Austria, Spain, France and 19 other countries.
Open AdExchange is leading in Denmark, Netherlands, Sweden, Norway and one other country.