AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Health and 80 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Career & Education, Gay, Lesbian, & Bisexual and 13 other categories.
AdTiger is leading in most countries, including Germany, France, United Kingdom, Albania and 23 other countries.
Total Media is leading in Israel, United States, India, Algeria and 4 other countries.