AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 79 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Career & Education and 14 other categories.
AdTiger is leading in most countries, including Germany, Austria, Switzerland, Albania and 21 other countries.
Total Media is leading in Israel, United States, Brazil, Japan and 6 other countries.