AdTiger is leading in Top 100K Sites and Top 1M Sites.
AdTiger has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, News & Media and 68 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Career & Education, Gay, Lesbian, & Bisexual and 15 other categories.
AdTiger is leading in most countries, including Germany, Austria, Switzerland, France and 17 other countries.
Total Media is leading in Israel, United States, Canada, Bulgaria and 7 other countries.