AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 30 other categories.
Advantage Media is leading in Travel, Gambling, Law & Government, Poker and 2 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, China, France and 5 other countries.
Advantage Media is leading in Denmark and Sweden.