AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 28 other categories.
Advantage Media is leading in Travel, Gambling, Government, Cycling & Biking and 3 other categories.
AdTotal is leading in most countries, including Poland, China, Belarus, France and 4 other countries.
Advantage Media is leading in Denmark and Sweden.