AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.
Advantage Media is leading in Travel, Gambling, Winter Sports, Cycling & Biking and one other category.
AdTotal is leading in most countries, including Poland, Tuvalu, Germany, Austria and 9 other countries.
Advantage Media is leading in Denmark and Norway.