AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 31 other categories.
Advantage Media is leading in Travel, Gambling, Winter Sports, Cycling & Biking and 3 other categories.
AdTotal is leading in most countries, including Poland, United States, Egypt, Turkey and 4 other countries.
Advantage Media is leading in Denmark and Sweden.