Market Share by Top Websites

1 Adverline is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Adverline in all segments.

Websites Categories

1 Adverline has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Business & Consumer Services, Arts & Entertainment and 14 other categories.

2 AdTotal is leading in Lifestyle.

Geography

1 Adverline is leading in most countries, including France, Portugal, India, Spain and 11 other countries.

2 AdTotal is leading in Poland, Vietnam and Russia.