AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 50 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 9 other categories.
Adversal is leading in most countries, including India, United States, Russia, United Kingdom and 16 other countries.
AdTotal is leading in Poland, Switzerland, Ukraine, Viet Nam and one other country.