AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, People & Society, Games and 48 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 9 other categories.
Adversal is leading in most countries, including United States, India, Indonesia, Japan and 20 other countries.
AdTotal is leading in Poland and Viet Nam.