AdTotal is leading in Top 10K Sites and Top 100K Sites.
Adversal has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Internet & Telecom, News & Media and 12 other categories.
AdTotal is leading in Sports, People & Society, Autos & Vehicles, Education and 6 other categories.
Adversal is leading in most countries, including India, United States, Indonesia, Croatia and 17 other countries.
AdTotal is leading in Poland, Tuvalu, Kazakhstan and Sweden.