AdTotal is leading in Top 100K Sites and Top 1M Sites.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 37 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Career & Education and 12 other categories.
AdTotal is leading in most countries, including Poland, Ghana, Italy, Mexico and 2 other countries.
Adwit is leading in France, Brazil, Thailand, Mozambique and one other country.