AdTotal is leading in Top 100K Sites and Top 1M Sites.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 35 other categories.
AdTotal is leading in Sports, Internet & Telecom, Soccer, Marketing & Advertising and 12 other categories.
Adwit is leading in most countries, including France, United States, Brazil, Germany and 5 other countries.
AdTotal is leading in Poland, China, Italy, Iran and one other country.