AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 35 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Career & Education and 11 other categories.
Adwit is leading in most countries, including France, United States, Romania, Colombia and 6 other countries.
AdTotal is leading in Poland, Ukraine, Viet Nam, Russia and 2 other countries.