AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, People & Society, Computer & Electronics and 13 other categories.
Adwit is leading in Business & Industry, Food & Drink, Marketing & Advertising, TV & Video and 8 other categories.
Adwit is leading in most countries, including India, France, Viet Nam, Brazil and 4 other countries.
AdTotal is leading in Poland, Tuvalu, United States and United Kingdom.