2
In terms of market share, AdTotal is clearly lagging behind, losing to Axill in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Axill is leading in Arts & Entertainment and Computers Electronics & Technology.
1
Axill is leading in most countries, including France, Israel, Japan, Saudi Arabia and one other country.
2
AdTotal is leading in Poland, Vietnam and Russia.