AdTotal is leading in Top 10K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News and News & Media.
AdTotal is leading in most countries, including Poland, Switzerland, Ukraine, Viet Nam and 3 other countries.
Back Beat Media is leading in United States, India, United Kingdom, Saudi Arabia and 2 other countries.