AdTotal is leading in Top 10K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Games and 15 other categories.
Back Beat Media is leading in Computer & Electronics.
Back Beat Media is leading in most countries, including United States, United Kingdom, Canada, Germany and 4 other countries.
AdTotal is leading in Poland, South Korea, India, Greece and 2 other countries.