AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 24 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, News & Media and Video Games.
AdTotal is leading in most countries, including Poland, Ukraine, Turkey, Spain and 4 other countries.
Back Beat Media is leading in United States, Canada, Finland, Brazil and one other country.