AdTotal is leading in Top 10K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 24 other categories.
Back Beat Media is leading in Computer & Electronics, News & Media and Technology News.
AdTotal is leading in most countries, including Poland, France, China, Iran and 4 other countries.
Back Beat Media is leading in United States, Argentina, India and Finland.