2
In terms of market share, AdTotal is clearly lagging behind, losing to Back Beat Media in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Back Beat Media is leading in Computers Electronics & Technology and Hobbies & Leisure.
1
Back Beat Media is leading in most countries, including United States, Albania, Taiwan and India.
2
AdTotal is leading in Poland, Vietnam and Russia.