AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 23 other categories.
Back Beat Media is leading in Computer & Electronics, Technology News, News & Media and Video Games.
Back Beat Media is leading in most countries, including United States, Denmark, Venezuela, United Kingdom and 6 other countries.
AdTotal is leading in Poland, Switzerland, Serbia, Russia and 5 other countries.