AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 18 other categories.
Blink New Media is leading in People & Society, News & Media, Computer & Electronics, Health and 12 other categories.
AdTotal is leading in most countries, including Poland, China, France, Austria and 3 other countries.
Blink New Media is leading in United States, Germany, Viet Nam and Brazil.