In terms of market share, AdTotal is clearly lagging behind, losing to Blink New Media in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 17 other categories.
Blink New Media is leading in People & Society, Computer & Electronics, News & Media, Health and 12 other categories.
Blink New Media is leading in most countries, including United States, Brazil, Russia, Switzerland and 6 other countries.
AdTotal is leading in Poland, Viet Nam, Netherlands, Korea Republic and 3 other countries.