AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 19 other categories.
Blink New Media is leading in People & Society, Computer & Electronics, News & Media, Adult and 11 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, France, Korea Republic and one other country.
Blink New Media is leading in United States, Brazil, Germany and Japan.