AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 17 other categories.
Blink New Media is leading in Adult, People & Society, Health, Marketing & Advertising and 4 other categories.
Blink New Media is leading in most countries, including Brazil, United States, Argentina and France.
AdTotal is leading in Poland and Portugal.