Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Sports, Education and 12 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, People & Society, Business & Industry and 5 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Germany, China and 29 other countries.

2 AdTotal is leading in Poland and Tuvalu.