2
In terms of market share, AdTotal is clearly lagging behind, losing to BrandReach in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
BrandReach is leading in Adult, Business & Consumer Services and Computers Electronics & Technology.
1
BrandReach is leading in most countries, including United States, Germany, United Kingdom, Canada and 9 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.