Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 32 other categories.

2 AdTotal is leading in Sports, Soccer, Online Marketing, Autos & Vehicles and 10 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Russia, Germany, Turkey and 45 other countries.

2 AdTotal is leading in Poland and Lithuania.