Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 32 other categories.

2 AdTotal is leading in Sports, Soccer, Autos & Vehicles, Fashion & Modeling and 8 other categories.


1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 33 other countries.

2 AdTotal is leading in Poland, Ireland and Korea Republic.