Market Share by Top Websites

1 BrandReach is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Career & Education, Education and 13 other categories.

2 BrandReach is leading in Adult, Internet & Telecom, Business & Industry, People & Society and 3 other categories.

Geography

1 BrandReach is leading in most countries, including United States, Germany, Russia, China and 28 other countries.

2 AdTotal is leading in Poland, Ethiopia, New Zealand and Tuvalu.