Market Share by Top Websites

1 BrandReach is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to BrandReach in all segments.

Websites Categories

1 BrandReach has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Business & Industry and 25 other categories.

2 AdTotal is leading in Sports, Soccer, Software, Chats & Forums and 11 other categories.


1 BrandReach is leading in most countries, including United States, Russia, Germany, Brazil and 37 other countries.

2 AdTotal is leading in Poland.