Market Share by Top Websites

1 C3 Metrics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Business & Industry and 49 other categories.

2 AdTotal is leading in Online Marketing, Games, Computer & Electronics, Education and 5 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, Russia, Spain, Canada and 27 other countries.

2 AdTotal is leading in Poland.