Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Travel, Accommodation & Hotels and 64 other categories.

2 AdTotal is leading in Sports, Soccer, Marketing & Advertising, Adult and 9 other categories.

Geography

1 C3 Metrics is leading in most countries, including United States, Canada, Russia, United Kingdom and 22 other countries.

2 AdTotal is leading in Poland, China, Korea Republic and Viet Nam.