Market Share by Top Websites

1 C3 Metrics is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to C3 Metrics in all segments.

Websites Categories

1 C3 Metrics has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Business & Industry, Accommodation & Hotels and 54 other categories.

2 AdTotal is leading in Sports, Soccer, News & Media, Chats & Forums and 8 other categories.


1 C3 Metrics is leading in most countries, including United States, Canada, France, Russia and 20 other countries.

2 AdTotal is leading in Poland.