Market Share by Top Websites

1 Channel Intelligence is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Channel Intelligence in all segments.

Websites Categories

1 Channel Intelligence has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Games and 50 other categories.

2 AdTotal is leading in Sports, Soccer, Marketing & Advertising, Career & Education and 11 other categories.

Geography

1 Channel Intelligence is leading in most countries, including United States, Russia, Canada, United Kingdom and 37 other countries.

2 AdTotal is leading in Poland, Korea Republic and Ukraine.