Market Share by Top Websites

1 Clickadu is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Clickadu in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Online Marketing, Games and 12 other categories.

2 Clickadu is leading in Adult, People & Society, Music & Audio, Search Engine and 8 other categories.


1 Clickadu is leading in most countries, including United States, Germany, Russia, Japan and 40 other countries.

2 AdTotal is leading in Poland, Tuvalu, New Zealand and Ethiopia.