2
In terms of market share, AdTotal is clearly lagging behind, losing to CoAdvertise in all segments.
1
CoAdvertise has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Gambling, Health and one other category.
2
AdTotal is leading in E-commerce & Shopping and Lifestyle.
1
CoAdvertise is leading in most countries, including Turkey, Cyprus, France and Greece.
2
AdTotal is leading in Poland, Vietnam and Russia.