Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 73 other categories.

2 AdTotal is leading in Soccer, Online Marketing, Chats & Forums, Humor and 2 other categories.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 20 other countries.

2 AdTotal is leading in Poland, Pakistan, Lithuania, Korea Republic and 2 other countries.