Market Share by Top Websites

1 Cobalt Group is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 73 other categories.

2 AdTotal is leading in Soccer, Chats & Forums, Humor, Motorcycles and one other category.

Geography

1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 30 other countries.

2 AdTotal is leading in Poland, France, Germany, Iran and 2 other countries.