2
In terms of market share, AdTotal is clearly lagging behind, losing to Complex Media Network in all segments.
1
Complex Media Network has better usage coverage in more websites categories. Including Arts & Entertainment, Lifestyle, Adult, Hobbies & Leisure and 11 other categories.
2
AdTotal is leading in E-commerce & Shopping.
1
Complex Media Network is leading in most countries, including United States, Canada, Netherlands, Australia and 14 other countries.
2
AdTotal is leading in Poland and Vietnam.