Market Share by Top Websites

1 Connextra is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, People & Society and 100 other categories.

2 AdTotal is leading in Humor, Fashion & Modeling, Consumer Electronics and Construction & Maintenance.


1 Connextra is leading in most countries, including United Kingdom, Spain, Greece, Brazil and 88 other countries.

2 AdTotal is leading in Poland and Tuvalu.