Market Share by Top Websites

1 Connextra is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Connextra in all segments.

Websites Categories

1 Connextra has better usage coverage in more websites categories. Including Gambling, Sports, Sports, Soccer and 57 other categories.

2 AdTotal is leading in Education, Career & Education, Online Marketing, Outdoors and 2 other categories.

Geography

1 Connextra is leading in most countries, including Spain, United Kingdom, United States, Germany and 64 other countries.

2 AdTotal is leading in Poland and Tuvalu.