In terms of market share, AdTotal is clearly lagging behind, losing to Dedicated Networks in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 27 other categories.
Dedicated Networks is leading in Performing Arts.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 3 other countries.
Dedicated Networks is leading in Bolivia and United States.