Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to DemandMedia in all segments.

Websites Categories

1 DemandMedia has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Arts & Entertainment, Food & Drink and 3 other categories.

2 AdTotal is leading in E-commerce & Shopping and Lifestyle.

Geography

1 DemandMedia is leading in most countries, including United States, China, Belgium, Brazil and 6 other countries.

2 AdTotal is leading in Poland, Vietnam and Russia.