Market Share by Top Websites

1 DemandMedia is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DemandMedia in all segments.

Websites Categories

1 DemandMedia has better usage coverage in more websites categories. Including Business & Industry, Law & Government, Law, Finance and 105 other categories.

2 AdTotal is leading in Sports, Soccer, Fashion & Modeling, Humor and 2 other categories.


1 DemandMedia is leading in most countries, including United States, India, Mexico, Russia and 26 other countries.

2 AdTotal is leading in Poland, Croatia, Ireland, Korea Republic and one other country.