2
In terms of market share, AdTotal is clearly lagging behind, losing to DemandMedia in all segments.
1
DemandMedia has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Arts & Entertainment, Food & Drink and 3 other categories.
2
AdTotal is leading in E-commerce & Shopping and Lifestyle.
1
DemandMedia is leading in most countries, including United States, China, Belgium, Brazil and 6 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.