Market Share by Top Websites

1 DemandMedia is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to DemandMedia in all segments.

Websites Categories

1 DemandMedia has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Career & Education and 43 other categories.

2 AdTotal is leading in Sports, People & Society, Autos & Vehicles, Education and 8 other categories.


1 DemandMedia is leading in most countries, including United States, China, Brazil, Russia and 28 other countries.

2 AdTotal is leading in Poland, Tuvalu, Kazakhstan, Viet Nam and one other country.