AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
Didit is leading in Health, Medicine, TV & Video and Publishing & Printing.
AdTotal is leading in most countries, including Poland, Tuvalu, Austria, Germany and 9 other countries.
Didit is leading in United States and Japan.