AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Sports, Education and 16 other categories.
Didit is leading in Publishing & Printing and Medicine.
AdTotal is leading in most countries, including Poland, Tuvalu, India, United Kingdom and 2 other countries.
Didit is leading in United States.