AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 28 other categories.
Didit is leading in Medicine, Publishing & Printing and TV & Video.
AdTotal is leading in most countries, including Poland, Viet Nam, China, France and 4 other countries.
Didit is leading in United States and Dominica.