AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
Didit is leading in Medicine, TV & Video and Publishing & Printing.
AdTotal is leading in most countries, including Poland, Iran, Korea Republic, Germany and 2 other countries.
Didit is leading in United States.