AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, People & Society, Business & Industry and 19 other categories.
Didit is leading in Medicine.
AdTotal is leading in most countries, including Poland, Russia, United Kingdom, Ethiopia and 4 other countries.
Didit is leading in United States.