AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 21 other categories.
Didit is leading in TV & Video, Publishing & Printing and Medicine.
AdTotal is leading in most countries, including Poland and Germany.
Didit is leading in United States.