AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
Didit is leading in TV & Video, Publishing & Printing and Medicine.
AdTotal is leading in most countries, including Poland, China, France, Germany and 7 other countries.
Didit is leading in United States.