Market Share by Top Websites

1 Exponential is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Exponential in all segments.

Websites Categories

1 Exponential has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Sports and 148 other categories.

2 AdTotal hasn't got a lead over Exponential in any websites category.


1 Exponential is leading in most countries, including United States, United Kingdom, India, Russia and 124 other countries.

2 AdTotal is leading in Tuvalu.