Market Share by Top Websites

1 Fiksu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Fiksu in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.

2 Fiksu is leading in Shopping, Sports, Coupons, Restaurants & Delivery and 18 other categories.

Geography

1 AdTotal is leading in most countries, including Poland, Ghana, Italy, Korea Republic and 3 other countries.

2 Fiksu is leading in United States, United Kingdom, Canada, Brazil and 2 other countries.