Market Share by Top Websites

1 Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Ghostery in all segments.

Websites Categories

1 Ghostery has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 79 other categories.

2 AdTotal is leading in Soccer, Chats & Forums, Adult, Motorcycles and 2 other categories.


1 Ghostery is leading in most countries, including United States, India, Germany, Canada and 37 other countries.

2 AdTotal is leading in Poland.