In terms of market share, AdTotal is clearly lagging behind, losing to Giant Realm in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Computer & Electronics and 16 other categories.
Giant Realm is leading in Arts & Entertainment, Video Games, Games, Law & Government and 7 other categories.
Giant Realm is leading in most countries, including United States, United Kingdom, Russia, Germany and 3 other countries.
AdTotal is leading in Poland.