Market Share by Top Websites

1 Gorilla Nation is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Gorilla Nation in all segments.

Websites Categories

1 Gorilla Nation has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Travel and 40 other categories.

2 AdTotal is leading in Business & Industry, Sports, Soccer, Career & Education and 8 other categories.

Geography

1 Gorilla Nation is leading in most countries, including United States, United Kingdom, Canada, India and 23 other countries.

2 AdTotal is leading in Poland.