In terms of market share, AdTotal is clearly lagging behind, losing to Gorilla Nation in all segments.
Gorilla Nation has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Video Games, Travel and 39 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Career & Education and 9 other categories.
Gorilla Nation is leading in most countries, including United States, United Kingdom, Russia, Germany and 19 other countries.
AdTotal is leading in Poland and Belarus.