Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 AdTotal is leading in Top 10K Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 58 other categories.

2 AdTotal is leading in Sports, Soccer, Humor, Fashion & Modeling and 4 other categories.

Geography

1 GroupM Server is leading in most countries, including Germany, Denmark, United Kingdom, Spain and 49 other countries.

2 AdTotal is leading in Poland, Tuvalu, Pakistan and Belarus.