Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Business & Industry, People & Society and 42 other categories.

2 AdTotal is leading in Education, Career & Education, Adult, Basketball and 3 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 26 other countries.

2 AdTotal is leading in Tuvalu and India.