Market Share by Top Websites

1 GSI Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to GSI Media in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.

2 GSI Media is leading in Shopping, Children, Clothing, Sports and one other category.

Geography

1 AdTotal is leading in most countries, including Poland, China, France, Iran and 6 other countries.

2 GSI Media is leading in United States, Canada and Israel.