Market Share by Top Websites

1 GSI Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to GSI Media in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 23 other categories.

2 GSI Media is leading in Shopping, Clothing, Sports, Children and one other category.

Geography

1 GSI Media is leading in most countries, including United States, Thailand and China.

2 AdTotal is leading in Poland and Germany.