AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 23 other categories.
Halogen Network is leading in Shopping, Travel, Clothing, Cooking & Recipes and 2 other categories.
Halogen Network is leading in most countries, including United States, United Kingdom, Spain, Slovenia and one other country.
AdTotal is leading in Poland and Germany.