AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Sports, Education and 18 other categories.
Halogen Network is leading in Clothing, Shopping, Travel, TV & Video and one other category.
AdTotal is leading in most countries, including Poland, Tuvalu, India, United Kingdom and 2 other countries.
Halogen Network is leading in United States, Singapore, Serbia, Georgia and one other country.