AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 27 other categories.
Halogen Network is leading in Travel, Shopping, Clothing, Cooking & Recipes and 3 other categories.
AdTotal is leading in most countries, including Poland, China, France, Germany and 6 other countries.
Halogen Network is leading in United States, Switzerland, Spain and Canada.