AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 29 other categories.
Halogen Network is leading in Travel, Shopping, Clothing, Cooking & Recipes and 3 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, China, France and 3 other countries.
Halogen Network is leading in United States, Philippines and Netherlands.