AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 27 other categories.
Halogen Network is leading in Shopping, Travel, Food & Drink, Cooking & Recipes and 3 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Serbia, Russia and 5 other countries.
Halogen Network is leading in United States and Norway.