Market Share by Top Websites

1 Hexagram is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Hexagram in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 18 other categories.

2 Hexagram is leading in Adult, Shopping, Humor, Consumer Electronics and 6 other categories.


1 Hexagram is leading in most countries, including United States, United Kingdom, Ukraine, Turkey and 5 other countries.

2 AdTotal is leading in Poland and Germany.