AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 20 other categories.
Hexagram is leading in Arts & Entertainment, Humor, Adult, News & Media and 11 other categories.
AdTotal is leading in most countries, including Poland, Iran, Korea Republic, Germany and one other country.
Hexagram is leading in United States, Turkey, Russia and Belgium.