AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 18 other categories.
Hexagram is leading in Arts & Entertainment, Adult, News & Media, Humor and 11 other categories.
AdTotal is leading in most countries, including Poland, Tuvalu, United Kingdom, Russia and 7 other countries.
Hexagram is leading in United States, Brazil, Spain, Turkey and one other country.