AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Internet & Telecom and 22 other categories.
Hexagram is leading in Arts & Entertainment, Humor, News & Media, Adult and 11 other categories.
AdTotal is leading in most countries, including Poland, China, Belarus, France and 4 other countries.
Hexagram is leading in United States, Brazil, Canada, Germany and 3 other countries.