AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, People & Society and 23 other categories.
Hexagram is leading in Arts & Entertainment, Adult, News & Media, Humor and 11 other categories.
AdTotal is leading in most countries, including Poland, Egypt, Turkey, Zimbabwe and 3 other countries.
Hexagram is leading in United States, Ukraine, Brazil, Germany and one other country.