AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 20 other categories.
Hexagram is leading in Arts & Entertainment, Humor, Adult, News & Media and 11 other categories.
AdTotal is leading in most countries, including Poland, China, France, Germany and 6 other countries.
Hexagram is leading in United States, Australia, Canada and Turkey.