AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Business & Industry, Autos & Vehicles, Career & Education and 15 other categories.
Hexagram is leading in Arts & Entertainment, Humor and Shopping.
AdTotal is leading in most countries, including Poland, Tuvalu, South Korea, India and 2 other countries.
Hexagram is leading in United States, Egypt, South Africa, Mexico and one other country.