Market Share by Top Websites

1 Hexagram is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Hexagram in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Computer & Electronics and 17 other categories.

2 Hexagram is leading in Adult, Humor, Shopping, Music & Audio and 7 other categories.

Geography

1 Hexagram is leading in most countries, including United States, Australia, Brazil, France and 3 other countries.

2 AdTotal is leading in Poland, Viet Nam and Belarus.