AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Internet & Telecom and 20 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, News & Media and 11 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Serbia, Korea Republic and 4 other countries.
Hexagram is leading in United States, Pakistan, Brazil and Albania.