AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 22 other categories.
Hexagram is leading in Arts & Entertainment, Adult, News & Media, Humor and 11 other categories.
Hexagram is leading in most countries, including United States, United Kingdom, Egypt, Sweden and 6 other countries.
AdTotal is leading in Poland, Viet Nam, China, France and 3 other countries.