AdTotal is leading in Top 10K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 19 other categories.
Hexagram is leading in Adult, Shopping, Humor, Tourism and 6 other categories.
Hexagram is leading in most countries, including United States, Brazil, Russia, Netherlands and one other country.
AdTotal is leading in Poland.