Market Share by Top Websites

1 Infectious Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Infectious Media in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 22 other categories.

2 Infectious Media is leading in Finance, Investing, Shopping, Antiques & Collectibles and 7 other categories.


1 Infectious Media is leading in most countries, including United Kingdom, United States, France, Belgium and 12 other countries.

2 AdTotal is leading in Poland and Germany.