In terms of market share, AdTotal is clearly lagging behind, losing to Infectious Media in all segments.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Sports, Education and 17 other categories.
Infectious Media is leading in Shopping, Antiques & Collectibles, Health, Finance and 2 other categories.
Infectious Media is leading in most countries, including United Kingdom, Belgium, United States, France and 9 other countries.
AdTotal is leading in Poland, Tuvalu, India and South Korea.