Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Sports, People & Society and 81 other categories.

2 AdTotal is leading in Autos & Vehicles, Online Marketing, Finance, Investing and one other category.

Geography

1 Insticator is leading in most countries, including United States, United Kingdom, India, Russia and 49 other countries.

2 AdTotal is leading in Poland and Belarus.