Market Share by Top Websites

1 Insticator is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Insticator in all segments.

Websites Categories

1 Insticator has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Sports and 83 other categories.

2 AdTotal is leading in Business & Industry, Soccer, Marketing & Advertising, Fashion & Modeling and 4 other categories.


1 Insticator is leading in most countries, including United States, United Kingdom, Russia, Brazil and 48 other countries.

2 AdTotal is leading in Poland, Tuvalu and South Korea.