Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 50 other categories.

2 AdTotal is leading in Sports, Soccer, Marketing & Advertising, Software and 8 other categories.

Geography

1 interclick is leading in most countries, including United States, United Kingdom, Germany, France and 15 other countries.

2 AdTotal is leading in Poland, Switzerland, Ukraine, Russia and one other country.