2
In terms of market share, AdTotal is clearly lagging behind, losing to interclick in all segments.
1
interclick has better usage coverage in more websites categories. Including Lifestyle, Community & Society, Computers Electronics & Technology, Finance and one other category.
2
AdTotal is leading in E-commerce & Shopping, Games and Science & Education.
1
AdTotal is leading in most countries, including Poland, Vietnam and Russia.
2
interclick is leading in United States and Macedonia.