AdTotal is leading in Top 100K Sites.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Career & Education and 48 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Fashion & Modeling and 8 other categories.
interclick is leading in most countries, including United States, Russia, Tanzania, Albania and 8 other countries.
AdTotal is leading in Poland, Ghana, Turkey, United Kingdom and one other country.