AdTotal is leading in Top 100K Sites.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 48 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Telecommunications and 9 other categories.
interclick is leading in most countries, including United States, United Kingdom, Sri Lanka, Czech Republic and 5 other countries.
AdTotal is leading in Poland, France, Egypt, Zimbabwe and one other country.