Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Career & Education and 48 other categories.

2 AdTotal is leading in Sports, Soccer, Chats & Forums, Education and 6 other categories.

Geography

1 interclick is leading in most countries, including United States, Korea Republic, Canada, United Kingdom and 13 other countries.

2 AdTotal is leading in Poland and Portugal.