AdTotal is leading in Top 10K Sites.
interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Career & Education, People & Society and 25 other categories.
AdTotal is leading in Sports, Education, Games, Internet & Telecom and 8 other categories.
interclick is leading in most countries, including United States, Singapore, Czech Republic, Hong Kong and 8 other countries.
AdTotal is leading in Poland, Tuvalu, United Kingdom, France and 4 other countries.