AdTotal is leading in Top 10K Sites and Top 100K Sites.
interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 49 other categories.
AdTotal is leading in Sports, Soccer, Marketing & Advertising, Software and 9 other categories.
interclick is leading in most countries, including United States, Japan, United Kingdom, Korea Republic and 7 other countries.
AdTotal is leading in Poland, Ukraine, Spain, Russia and one other country.