Market Share by Top Websites

1 interclick is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 48 other categories.

2 AdTotal is leading in Sports, Soccer, Chats & Forums, Humor and 5 other categories.

Geography

1 interclick is leading in most countries, including United States, Japan, Mexico, Turkey and 14 other countries.

2 AdTotal is leading in Poland and Belarus.