AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 21 other categories.
InterMundo Media is leading in Shopping, Telecommunications, Health, Consumer Electronics and 10 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Ukraine, Viet Nam and 5 other countries.
InterMundo Media is leading in United States, Mexico, Canada, Australia and one other country.