Market Share by Top Websites

1 InternetBrands is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to InternetBrands in all segments.

Websites Categories

1 InternetBrands has better usage coverage in more websites categories. Including Law & Government, Law, Autos & Vehicles, Shopping and 41 other categories.

2 AdTotal is leading in Sports, People & Society, Education, Games and 10 other categories.

Geography

1 InternetBrands is leading in most countries, including United States, United Kingdom, Canada, Malaysia and 15 other countries.

2 AdTotal is leading in Poland, Tuvalu, Kazakhstan, South Korea and 3 other countries.