AdTotal is leading in Top 1M Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 27 other categories.
AdTotal is leading in Business & Industry, Sports, Internet & Telecom, Soccer and 14 other categories.
Interpolls is leading in most countries, including United States, Brazil, Japan, United Kingdom and 10 other countries.
AdTotal is leading in Poland and Germany.