AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 27 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Marketing & Advertising and 15 other categories.
Interpolls is leading in most countries, including United States, Brazil, Germany, Canada and 13 other countries.
AdTotal is leading in Poland, Viet Nam, Korea Republic, Russia and one other country.