In terms of market share, AdTotal is clearly lagging behind, losing to Interpolls in all segments.
Interpolls has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 26 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Internet & Telecom and 14 other categories.
Interpolls is leading in most countries, including United States, Canada, Germany, United Kingdom and 9 other countries.
AdTotal is leading in Poland, Croatia, Ireland, Korea Republic and 3 other countries.