In terms of market share, AdTotal is clearly lagging behind, losing to InviziAds in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 18 other categories.
InviziAds is leading in Games, Arts & Entertainment, Video Games, Online and 15 other categories.
InviziAds is leading in most countries, including India, United States, Brazil, Japan and 18 other countries.
AdTotal is leading in Poland, Netherlands, Korea Republic, Iran and one other country.