AdTotal is leading in Top 10K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 28 other categories.
Kelkoo is leading in Shopping and Children.
Kelkoo is leading in most countries, including Switzerland, Brazil, Czech Republic, Denmark and 9 other countries.
AdTotal is leading in Poland, United States, China, Korea Republic and 4 other countries.