Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Kelkoo in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 23 other categories.

2 Kelkoo is leading in Shopping.


1 Kelkoo is leading in most countries, including Spain, Portugal, Austria, Italy and one other country.

2 AdTotal is leading in Poland and United States.