AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 20 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Software, TV & Video and 10 other categories.
LiftDNA is leading in most countries, including United States, Turkey, Mexico, Thailand and 12 other countries.
AdTotal is leading in Poland, Ghana, Korea Republic, United Kingdom and one other country.