AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 19 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Software and 11 other categories.
LiftDNA is leading in most countries, including United States, Canada, Germany, China and 12 other countries.
AdTotal is leading in Poland, Egypt and Zimbabwe.