AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 21 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Music & Audio, TV & Video and 8 other categories.
LiftDNA is leading in most countries, including United States, Australia, South Korea, Portugal and 17 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, Russia and one other country.