AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Sports, Arts & Entertainment, Autos & Vehicles, Career & Education and 13 other categories.
LiftDNA is leading in People & Society, Software, Business & Industry and Relationships & Dating.
LiftDNA is leading in most countries, including United States, Thailand, Switzerland, Netherlands and 7 other countries.
AdTotal is leading in Poland, Tuvalu, India, Kazakhstan and 3 other countries.