AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 20 other categories.
LiftDNA is leading in Arts & Entertainment, Internet & Telecom, People & Society, Music & Audio and 10 other categories.
LiftDNA is leading in most countries, including United States, Turkey, Japan, Netherlands and 14 other countries.
AdTotal is leading in Poland and Iran.