AdTotal is leading in Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Career & Education and 17 other categories.
LiftDNA is leading in People & Society, Arts & Entertainment, Internet & Telecom, TV & Video and 8 other categories.
LiftDNA is leading in most countries, including United States, China, Denmark, Canada and 16 other countries.
AdTotal is leading in Poland and Belarus.