AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 20 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, People & Society, Software and 10 other categories.
LiftDNA is leading in most countries, including United States, Canada, France, China and 18 other countries.
AdTotal is leading in Poland, Ukraine and Korea Republic.