AdTotal is leading in Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, News & Media and 17 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, TV & Video, Online Marketing and 5 other categories.
LiftDNA is leading in most countries, including United States, United Kingdom, Germany, Japan and 15 other countries.
AdTotal is leading in Poland.