AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Autos & Vehicles, People & Society and 20 other categories.
LiftDNA is leading in Software, Financial Management and Relationships & Dating.
LiftDNA is leading in most countries, including United States, Bulgaria, Canada, China and 10 other countries.
AdTotal is leading in Poland, United Kingdom, South Korea and Belarus.