AdTotal is leading in Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, News & Media and 17 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Investing, Online Marketing and 7 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 13 other countries.
AdTotal is leading in Poland.