AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 22 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Finance, Music & Audio and 9 other categories.
LiftDNA is leading in most countries, including United States, China, Spain, Brazil and 15 other countries.
AdTotal is leading in Poland, Switzerland, Ukraine, Korea Republic and one other country.