AdTotal is leading in Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 20 other categories.
LiftDNA is leading in People & Society, Music & Audio, TV & Video, Finance and 8 other categories.
LiftDNA is leading in most countries, including United States, Taiwan, France, India and 17 other countries.
AdTotal is leading in Poland, Turkey, Pakistan, Lithuania and one other country.