Market Share by Top Websites

1 Lijit is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 154 other categories.

2 AdTotal is leading in Motorcycles.

Geography

1 Lijit is leading in most countries, including United States, France, India, United Kingdom and 75 other countries.

2 AdTotal is leading in Poland and Zimbabwe.