In terms of market share, AdTotal is clearly lagging behind, losing to Lookery in all segments.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.
AdTotal is leading in Business & Industry, Arts & Entertainment, Sports, Soccer and 16 other categories.
Lookery is leading in most countries, including United States, United Kingdom, Brazil, Lebanon and 3 other countries.
AdTotal is leading in Poland, Viet Nam, Korea Republic, Iran and 2 other countries.