AdTotal is leading in Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 17 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.
Lookery is leading in most countries, including United States, Japan, China, Hong Kong and 4 other countries.
AdTotal is leading in Poland, Turkey, Pakistan, Lithuania and 3 other countries.