AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Marketing & Advertising and 16 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 15 other categories.
AdTotal is leading in most countries, including Poland, China, France, Korea Republic and 4 other countries.
Lookery is leading in United States, Saudi Arabia, Netherlands, Japan and 2 other countries.