AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 18 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.
AdTotal is leading in most countries, including Poland, Egypt, Turkey, Zimbabwe and 3 other countries.
Lookery is leading in United States, India, Oman, Indonesia and one other country.