AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Games and 15 other categories.
Lookery is leading in Internet & Telecom, Energy, Travel, Consumer Electronics and one other category.
Lookery is leading in most countries, including United States, United Kingdom, Vietnam, Saudi Arabia and 3 other countries.
AdTotal is leading in Poland, Russia, South Korea, Greece and 2 other countries.