AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 18 other categories.
AdTotal is leading in Business & Industry, Sports, Soccer, Chats & Forums and 13 other categories.
Lookery is leading in most countries, including United States, Russia, India, Saudi Arabia and 3 other countries.
AdTotal is leading in Poland.