AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 15 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 15 other categories.
Lookery is leading in most countries, including India, Spain, United Kingdom, United States and 25 other countries.
AdTotal is leading in Poland, Tuvalu, Russia, South Korea and 2 other countries.