Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Lookery in all segments.

Websites Categories

1 Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.

2 AdTotal is leading in Business & Industry, Arts & Entertainment, Sports, Soccer and 16 other categories.


1 Lookery is leading in most countries, including United States, United Kingdom, Brazil, Lebanon and 3 other countries.

2 AdTotal is leading in Poland, Viet Nam, Korea Republic, Iran and 2 other countries.