AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Autos & Vehicles, People & Society and 23 other categories.
Lucid Media hasn't got a lead over AdTotal in any websites category.
AdTotal is leading in most countries, including Poland, United Kingdom, France, South Korea and 2 other countries.
Lucid Media is leading in United States.