AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 25 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
AdTotal is leading in most countries, including Poland, Tuvalu, Austria, United Kingdom and 5 other countries.
Lucid Media is leading in United States, India and Brazil.