AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Autos & Vehicles and 17 other categories.
Lucid Media hasn't got a lead over AdTotal in any websites category.
AdTotal is leading in most countries, including Poland, Tuvalu, France, India and 5 other countries.
Lucid Media is leading in United States and Brazil.