AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
Lucid Media is leading in Products & Shopping, Real Estate and Energy.
AdTotal is leading in most countries, including Poland, Ghana, Italy, Korea Republic and 4 other countries.
Lucid Media is leading in United States, Philippines and Spain.