AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 27 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
AdTotal is leading in most countries, including Poland, China, Belarus, France and 4 other countries.
Lucid Media is leading in United States and Afghanistan.