AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 27 other categories.
Lucid Media is leading in Real Estate, Energy and Products & Shopping.
AdTotal is leading in most countries, including Poland, China, France, Germany and 7 other countries.
Lucid Media is leading in United States and Egypt.