AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 22 other categories.
Lucid Media is leading in Shopping, Products & Shopping, Real Estate and Energy.
Lucid Media is leading in most countries, including United States and Singapore.
Lucid Media is leading in United States and Singapore.