AdTotal is leading in Top 10K Sites and Top 100K Sites.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
AdTotal is leading in Arts & Entertainment, Sports, Soccer, Games and 11 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, Japan, France and 22 other countries.
AdTotal is leading in Poland.