In terms of market share, AdTotal is clearly lagging behind, losing to Madison Logic in all segments.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 35 other categories.
AdTotal is leading in Sports, Arts & Entertainment, Soccer, People & Society and 12 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, India, Ukraine and 14 other countries.
AdTotal is leading in Poland and Portugal.