AdTotal is leading in Top 10K Sites and Top 100K Sites.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 38 other categories.
AdTotal is leading in Arts & Entertainment, Sports, Soccer, Autos & Vehicles and 11 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, India, Viet Nam and 20 other countries.
AdTotal is leading in Poland, Switzerland, Serbia, Ireland and one other country.