2
In terms of market share, AdTotal is clearly lagging behind, losing to Madison Logic in all segments.
1
AdTotal has better usage coverage in more websites categories. Including E-commerce & Shopping, Games, Lifestyle and Science & Education.
2
Madison Logic is leading in Business & Consumer Services, Computers Electronics & Technology and Gambling.
1
Madison Logic is leading in most countries, including United States, Germany, India and Serbia.
2
AdTotal is leading in Poland, Vietnam and Russia.