AdTotal is leading in Top 10K Sites and Top 100K Sites.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 39 other categories.
AdTotal is leading in Sports, Arts & Entertainment, Soccer, Humor and 11 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, India, Australia and 26 other countries.
AdTotal is leading in Poland, Austria, Norway, Somalia and one other country.