AdTotal is leading in Top 10K Sites and Top 100K Sites.
Madison Logic has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Software, Internet & Telecom and 15 other categories.
AdTotal is leading in Arts & Entertainment, People & Society, Games, Education and 8 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, France, Canada and 18 other countries.
AdTotal is leading in Poland, South Korea and Greece.