AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 17 other categories.
Magnetise Group is leading in Business & Industry, Shopping, Email, TV & Video and one other category.
AdTotal is leading in most countries, including Poland, South Korea, India, Greece and 2 other countries.
Magnetise Group is leading in United Kingdom and United States.