In terms of market share, AdTotal is clearly lagging behind, losing to Magnetise Group in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
Magnetise Group is leading in TV & Video, Weather, Email, Lottery and 4 other categories.
AdTotal is leading in most countries, including Poland, Viet Nam, Russia, Netherlands and 4 other countries.
Magnetise Group is leading in United Kingdom, United States, Spain and Australia.