AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 26 other categories.
Magnetise Group is leading in TV & Video, Clothing, Weather, Email and 4 other categories.
AdTotal is leading in most countries, including Poland, Switzerland, Ukraine, Viet Nam and 4 other countries.
Magnetise Group is leading in United Kingdom, United States, Spain, Portugal and 2 other countries.