AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 25 other categories.
Magnetise Group is leading in TV & Video, Philanthropy, Weather, Email and 5 other categories.
AdTotal is leading in most countries, including Poland, France, China, Egypt and 3 other countries.
Magnetise Group is leading in United Kingdom, Spain and India.