In terms of market share, AdTotal is clearly lagging behind, losing to Magnetise Group in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 22 other categories.
Magnetise Group is leading in Coupons, Shopping, Weather, Email and 4 other categories.
AdTotal is leading in most countries, including Poland, Germany and United States.
Magnetise Group is leading in United Kingdom.