AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 24 other categories.
Magnetise Group is leading in TV & Video, Clothing, Weather, Email and 2 other categories.
AdTotal is leading in most countries, including Poland, China, France, Korea Republic and 3 other countries.
Magnetise Group is leading in United Kingdom, Lithuania and Canada.