AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 23 other categories.
Magnetise Group is leading in Shopping, Gambling, TV & Video, Lottery and 4 other categories.
AdTotal is leading in most countries, including Poland, United States and Germany.
Magnetise Group is leading in United Kingdom and Spain.