AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Soccer and 25 other categories.
Magnetise Group is leading in TV & Video, Music & Audio, Finance, Investing and 5 other categories.
AdTotal is leading in most countries, including Poland, France, Canada, China and 7 other countries.
Magnetise Group is leading in United Kingdom, United States and Brazil.