AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
Merchenta is leading in Shopping, Home & Garden, Clothing, Health and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Australia and 7 other countries.
AdTotal is leading in Poland, China, Germany, Iran and 4 other countries.