Market Share by Top Websites

2 In terms of market share, AdTotal is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Games and Science & Education.

2 Merchenta is leading in Lifestyle.


1 Merchenta is leading in most countries, including Australia, China, Ecuador and United States.

2 AdTotal is leading in Poland, Vietnam and Russia.