AdTotal is leading in Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 23 other categories.
Merchenta is leading in Shopping, Health, Clothing, Products & Shopping and 8 other categories.
Merchenta is leading in most countries, including Great Britain, France, Brazil, Australia and 4 other countries.
AdTotal is leading in Poland, Tuvalu, Austria, Russia and 3 other countries.