In terms of market share, AdTotal is clearly lagging behind, losing to Merchenta in all segments.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 21 other categories.
Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 9 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Colombia and 7 other countries.
AdTotal is leading in Poland.