AdTotal is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 22 other categories.
Merchenta is leading in Shopping, Health, Clothing, Products & Shopping and 8 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, India and 3 other countries.
AdTotal is leading in Poland, Ghana, Korea Republic, Mexico and 2 other countries.