AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Autos & Vehicles, People & Society and 20 other categories.
Merchenta is leading in Shopping, Clothing, Children, Products & Shopping and 5 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Netherlands and 4 other countries.
AdTotal is leading in Poland, South Korea, Russia and Belarus.