Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites.

2 In terms of market share, AdTotal is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Soccer and 21 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 8 other categories.

Geography

1 Merchenta is leading in most countries, including United Kingdom, United States, Jersey, Hong Kong and 10 other countries.

2 AdTotal is leading in Poland and Portugal.