AdTotal is leading in Top 10K Sites and Top 100K Sites.
AdTotal has better usage coverage in more websites categories. Including Arts & Entertainment, Sports, People & Society, Autos & Vehicles and 16 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 6 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Malaysia and 3 other countries.
Merchenta is leading in United Kingdom, United States, France, Malaysia and 3 other countries.