AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Sports, Internet & Telecom and 24 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 8 other categories.
Merchenta is leading in most countries, including United Kingdom, China, Jersey, United States and 10 other countries.
AdTotal is leading in Poland, Iran, Korea Republic, Germany and one other country.