AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 24 other categories.
Merchenta is leading in Shopping, Health, Clothing, Home & Garden and 8 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, France, Australia and 5 other countries.
AdTotal is leading in Poland, China, Belarus, Austria and 2 other countries.