AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Arts & Entertainment, Internet & Telecom and 25 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 8 other categories.
Merchenta is leading in most countries, including United Kingdom, United States, China, Turkey and 4 other countries.
AdTotal is leading in Poland, Viet Nam, Germany, Korea Republic and one other country.