AdTotal is leading in Top 1M Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 102 other categories.
AdTotal is leading in Soccer, Humor, Chats & Forums, Movies and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 32 other countries.
AdTotal is leading in Poland, Argentina, Lithuania and Turkey.