AdTotal is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 101 other categories.
AdTotal is leading in Soccer, Chats & Forums, Humor, Motorcycles and one other category.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 39 other countries.
AdTotal is leading in Poland and Iran.