In terms of market share, AdTotal is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 89 other categories.
AdTotal is leading in Soccer, Chats & Forums, News & Media, Humor and 4 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 24 other countries.
AdTotal is leading in Poland and Portugal.