Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 AdTotal is leading in Top 10K Sites.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Shopping and 74 other categories.

2 AdTotal is leading in Games, News & Media, Humor, Music & Audio and 3 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 30 other countries.

2 AdTotal is leading in Poland, Tuvalu, Kazakhstan and Sweden.