2
In terms of market share, AdTotal is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
1
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computers Electronics & Technology, Business & Consumer Services, Finance, Food & Drink and 2 other categories.
2
AdTotal is leading in E-commerce & Shopping, Games, Lifestyle and Science & Education.
1
Microsoft adCenter Conversion is leading in most countries, including United States, Argentina, Canada, France and 5 other countries.
2
AdTotal is leading in Poland, Vietnam and Russia.